100+ Small Business Social Media Stats and Trends You Must Know
Andre Kay
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Social media networking platforms are constantly evolving and integrating new tools that offer brands and small business owners opportunities to reach their target audience, build a community and strengthen customer connections.
With the event of Covid 19, many more people are using social media not just for social interactions and engagements but for buying and selling products. The crucial question is not whether our consumers are utilizing these technologies but rather what they are doing with them and how we can fully capitalize on the continuously developing opportunities these platforms bring.
Your small business needs to have an effective social media marketing strategy that enables you to connect with your target audience.
Effective social media marketing strategies are backed up by good research and a thorough knowledge of social media statistics and trends. Stats help you assess the performance of your business within your industry and even assist you in finding new prospects.
Below is a list of essential social media stats and trends you can utilize in setting your small business marketing goals in 2022 to get an enormous return on investment.
Social Media Stats and Trends for Small Businesses: What Social Media Marketers are Saying About Social Media
The following are some interesting small business social media stats from 310 marketers on the approaches, formats they use, and the difficulties they face in social media marketing. HubSpot Blog survey in November 2021.
Marketers’ main social media marketing strategy objectives are advertising their products or services and raising brand awareness.
77% of social media marketers claim that social media marketing was somewhat extremely effective for their business in 2021.
While about 37% say, social media marketing was somewhat ineffective for them, following the emergence of Covid 19, due to rapid change in marketing approach.
The majority of surveyed marketers claim to publish on most social media platforms four to six times weekly.
According to 82% of marketers, they repurpose content on many social media platforms.
80% of marketers say infusing humor in content is the most effective on social media.
54% of social media marketers utilize short-form videos as their primary social media format, followed by live streaming, live audio chat rooms, and user-generated content.
64% of marketers report spending money on creating and building social media communities.
68% of marketers collaborate with social media influencers.
67% of marketers report working with micro-influencers with 10–100K subscribers or followers. Only 29%, on the other hand, claim to work with big influencers with more than 1 million followers.
Millennials are a target audience for 84% of marketers using social media.
25% of respondents said funny content works best with Gen Z.
According to 27% of the survey respondents, providing compelling content is the top challenge facing marketers on social media.
Billions of people worldwide are using social media to share information and build connections. Current trends suggest that, very soon, the number of people using social media should equal 60% of the world’s population. Here are the social media usage stats you should keep in mind.
Platform-specific Social Media Statistics Every Small Business Owner Should Know
Facebook Statistics for Small Businesses
Depending on your personal Facebook analytics, you can decide whether or not you should concentrate on Facebook. However, the platform has a sizable user base and a strong advertising presence. The following stats will give you the insights you need.
Facebook news is regularly consumed by 1 in 3 adults, indicating the platform’s popularity for timely and frequently controversial content.
Facebook will have about 1.96 billion daily active users in 2022.
93% of marketers globally use Facebook as their primary advertising channel. Instagram is ranked second (78%).
Facebook accounted for 25% of all digital ad spending in 2020 – a quarter of all digital ad spending – compared to Google (28.9%), Amazon (10.3%), and others (35.6%).
By estimates, more than 50% of marketers joined LinkedIn in 2021.
LinkedIn has one of the most educated and high-earning users on social media, with 51% of college degree holders and 50% earning more than $75,000 yearly.
The most-followed brands on LinkedIn are Google, Amazon, TED Conferences, Forbes, Unilever, and Microsoft.
82% of B2B marketers claim that LinkedIn has been their biggest source of success.
YouTube is the second-most popular search engine on the planet.
There will likely be 2.8 million YouTube users worldwide by 2025.
Over 1.7 billion unique users visit YouTube each month.
A 2021 e-marketer analysis reported that 42.5% of businesses utilize YouTube for influencer marketing.
In a 2022 survey by HubSpot, 50% of social media marketers plan to increase their investments in YouTube, and 20% said they plan to invest in the platform the most.
39% of Gen Z shoppers claim that what they see on TikTok directly influences their shopping choices.
In comparison to YouTube (66%) and Instagram (64%), TikTok showed the biggest increase in planned new platform investment for businesses in 2022 (84%).
According to 62% of TikTok users, platform-specific branded content is the greatest approach to engaging with customers. This shows that original posts on TikTok are vital, not just recycled content.
Users on social media are more inclined to buy from other users —their “preferred” form of influencer— based on a product suggestion (37%) than from celebrities (7%).
A product page including images from social media increases a customer’s likelihood of purchasing by six times.
Below are more stats from Hootsuite on consumer behavior.
Two hundred million people utilize social media daily and view at least one business profile.
A hundred and thirty million people interact with shopping-related posts on social media monthly.
90% of social media users have already interacted with a brand or business on their favorite platform.
95% of adults between 18 and 34 are most likely to follow a brand on social media.
A consumer is 71% likelier to recommend a brand on social media following a positive experience.
Small Business Social Media Advertising Statistics
Retargeting advertisements are the most popular among advertisers, with 77% of B2B and B2C marketers reporting using them in their Facebook and Instagram ad campaigns.
Conclusion of Social Media Stats and Trends for Small Businesses
Setting more intelligent advertising goals and fine-tuning your plan require knowledge of the most recent social media marketing statistics.
What opportunities do different platforms offer? Do you need to switch from adverts to organic content or the other way around? Should you intensify what you’re doing right now?
You now have the information you require to work with from all these statistics. Utilize it by putting the knowledge to work to develop your social media marketing strategies.
Before setting off, set clear goals, understand your target audience, and study your competitors.
Sociallybuzz launched in 2009, is a social media, digital advertising, and reputation management Company. We exist to help businesses grow using social media, data, and advertising.
Sociallybuzz was named the Top Marketing Agency in the US by Upcity and recognized as one of the Best social media marketing and digital advertising companies in America.
