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How We Won a Local Election by Focusing on Just 8,000 Voters—A Digital Strategy Breakdown

How We Won a Local Election by Focusing on Just 8,000 Voters A Digital Strategy Breakdown
  • Andre Kay
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Last year, something happened that stuck with me.

There was an election in the city where I live. One of the candidates on the ballot looked promising, but here’s the thing—I had never heard of them. Not once. Not a yard sign, not a social post, not a single conversation. 

Election Day came, and though their name seemed familiar, I had no idea what they stood for. What were their priorities? What was their vision?

I didn’t vote for them—not because they weren’t qualified, but because I didn’t know who they were. And that, I realized, is a missed opportunity that happens too often.

So when our client decided to run for a local City Commission Seat 4, we made a commitment:

No voter would say, “I didn’t know them.”

This wasn’t just about running a campaign. It was about building visibilitytrust, and giving the people in that city every reason and opportunity to say:

“I know this candidate. And I’m voting for them.”

Digital Marketing for Events

Step 1: Know the Numbers Before You Move the Needle

Before we wrote a caption, launched an ad, or knocked on a single door—we went straight to the data:

– How many people live in that city? (140,000)

– How many are registered to vote? (81,848)

– How many actually voted in the last municipal election? (8,000)

That number—8,000—became our obsession.

Digital Marketing for Events

We didn’t waste energy marketing to everyone. We focused on the people who vote.

Everything else was a distraction.

This laser-focused approach laid the foundation for a campaign that was efficient, strategic, and high-impact.

Step 2: Digital Strategy Designed to Drive Real Voter Impact

Once we defined the right audience, we built a multi-touchpoint digital strategy to reach them—where they already were: online.

Here’s what our digital plan included:

✅ Paid Social Media Campaigns

We ran targeted Facebook and Instagram ads to a custom voter audience. These weren’t general “awareness” ads—they were personal, timely, and built around key issues. Creative assets were optimized by where we were in the election cycle, ensuring the right message was seen at the right time.

✅ Custom Video Strategy by Timeline

As we moved through the campaign, our video strategy evolved:

– Early stage: Vision, introduction, values

– Mid-stage: Priorities, endorsements, community engagement

– Final stretch: Voting reminders, urgent calls to action, ballot information

✅ Email Campaigns That Sparked Engagement

Our emails weren’t newsletters. They were touchpoints crafted to start conversations.

Each email had a purpose:

– Introduce the candidate

– Educate on key issues

– Build momentum

– Ask for simple replies (“Yes,” “Go get it!”)

– Remind people when and how to vote

✅ Website Redesign That Told a Clear Story

We transformed the campaign website into a strategic platform that:

– Told the candidate’s story

– Explained their platform clearly

– Provided resources for voting and getting involved

– Matched the tone of the campaign—professional, warm, and accessible

✅ Ad Budget Optimization & Frequency Planning

This wasn’t “set it and forget it.” We continuously optimized ad spend, tested messaging, monitored performance, and scaled what worked.

By the end of the campaign, we had:

– Reached 90% of Miramar voters

– Delivered an average of 8 exposures per person

– Created habit and familiarity through frequency

Step 3: Ground Game That Built Real Human Connection

Digital alone doesn’t win electionsConnection does.

The candidate and their team did the hard work offline, and it made all the difference:

Door-to-Door Canvassing

They walked neighborhoods, knocked on doors, and had real conversations. They listened. They showed up.

Community Engagement

From ribbon cuttings to family events to chamber mixers, the candidate was visible, present, and authentic.

Traditional Media

We supported the digital strategy with flyers, local radio, yard signs, and voter cards—bridging the gap between online and in-person.

Trusted Endorsements

Key support from elected officials, respected community leaders, and organizations helped build credibility and trust with voters.

The Result?

We won.

With a bold message, a candidate who cared, and a campaign that showed up in every way—we turned attention into action.

Voters didn’t just know the candidate. They trusted them.

And on Election Day, they showed up.

Why This Matters – and What’s Next

This was our first time managing a local political campaign.

It won’t be the last.

We now have a documented, replicable blueprint for winning local elections by combining:

– Data-led targeting

– Clear storytelling

– Consistent visibility

– Strategic messaging

– Digital + on-the-ground engagement

– Emotional connection with practical solutions

Whether you’re running for office, managing a campaign, or advising a candidate—this playbook works.

Final Thoughts

If you’re running for office, don’t leave your success up to chance.

Win the vote by earning trust.

– Win the trust by showing up—strategically and consistently.

– Win the election by knowing your audience, speaking their language, and being everywhere they are.

– Because no one should ever walk into a voting booth and say,

“I’ve never heard of this person.”

Now they have.

And now we know how to make that happen—again and again.

You can follow the tips provided to learn how to win a local election.

About Sociallybuzz

Sociallybuzz is a leading social media marketing, management, and digital advertising agency for small and medium-sized businesses. With over 17 years of experience as one of the first social media marketing agencies in the world, we know how to create and execute marketing campaigns that will help you grow your business. Our social media agency has created successful targeted social media campaigns that acquired our customers more leads, sales, and revenue.

Check out some of our case studies:

  1. 10.57% Conversion for Our Client Leveraging Google Performance Max. Learn More
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