An emoji is a visual representation of an emotion, object or symbol. Emoji exist in various genres, including facial expressions, common objects, places and types of weather, and animals.
According to SproutSocial, Scientists discovered that when we look at a smiley face, the same parts of the brain are activated as when we look at a real human face. Emojis actually change our mood, and we might even alter our expressions to match the emotion of the emoji character.
The ability of emojis to humanize messaging is one of the reasons why brands started to integrate them into marketing campaigns.
Here are some facts you can use to integrate emojis in your social media marketing strategy.
Subscribe now to receive relevant social media information, tips, tricks and service updates.