Social media marketing tools are software or applications that help you market your products and services on social media. These tools allow you to schedule posts, track metrics, research and analyze your social media marketing efforts.
Recommended: Franchise advertising strategy that works
There are many types of social media marketing tools for franchise business owners that fall into categories like:
Below are the best social media tools for franchises which you can use to grow and manage your franchise company on social media platforms.
Social media management software makes it easy to plan, schedule, and post content across all your social media channels. It lets you respond to DMs from Instagram, Twitter, Facebook and more – it’s also easy for multiple people in the same organization to collaborate.
Let’s explore the best all-in-one social media management tools for franchises:
SproutSocial is an all-in-one social media management software that manages all of your social media platforms in one place. With Sprout, you can schedule posts in advance of the day or week to Facebook, Twitter, LinkedIn, TikTok (Tik Tok Scheduling), Pinterest, etc.
Sprout is a tool that lets you know the best time to post, what type of content your audience will respond to, and how often you should post.
Sprout supports TikTok for content scheduling, which is helpful for franchise businesses and restaurants. Most social media management tools do not support TikTok post scheduling, but Sprout does.
Considering the growth of SproutSocial, every franchise business should use this platform. Sprout will save you time by publishing posts on TikTok without hassle.
SproutSocial can save your image assets in your dashboard, which you can use anytime to schedule posts on social media.
With the help of Sprout, you can uncover what content is successful and what’s not for future iterations.
Social media scheduling is a vital component of managing your business on social media.
Another excellent feature SproutSocial provides is a way for you to quickly reply to comments with Smart Inbox.
Hootsuite is a social media marketing software that helps franchises manage their social media campaigns, just like Sprout. They also provide breakout features like analytics, customer service and more.
Like many other social media management tools, Hootsuite allows you to schedule posts to your social media platforms, including TikTok.
Another feature that makes Hootsuite a must-have social media management tool for franchises is its ability to integrate with other apps like Slack, Canva, G.M.B., and Zendesk.
Social media analytics tools allow you to find and analyze data about your brand and the industry. With the help of social media analytic tools for franchises, you can find the best and worst-performing campaigns on social media and leverage data to scale your franchise business.
Here are the best social media software franchises can use to get insights into their company’s presence on social media:
BuzzSumo is a content marketing suite that allows you to get insights on social media platforms and the entire web. To replicate a winning franchise social media strategy, you need BuzzSumo to find and reverse-engineer best performing social media posts.
Want to find and analyze influencers to work within the franchise industry? You need to use Buzzsumo.
BuzzSumo lets you explore influencers in any niche, like the franchise industry. It provides statistics on social media for any topic, enabling you to find influencers with a significant following and the most engaged audience.
Also, Buzzsumo helps you discover what content resonates with your target market on social media; you can analyze billions of data points to uncover wins and losses and refine your social media marketing strategy.
You can also track trends and comments to spot recent changes and catch emerging opportunities before anyone else.
Iconosquare is a social media analytics tool that helps franchises assess their social media performance to improve their marketing strategies and make data-driven decisions for their business.
This tool makes it effortless to get in-depth reports and analytics of your brand and competitors to see what you’ve got in common.
With this information, you will understand how you compare to your competitors and see where you need to improve based on metrics like follower growth, engagement, reach, etc.
A fantastic thing about Iconosquare is that it offers auto-data reporting. With Iconosquare, you can automate your reports or do them manually.
To understand how people feel about your franchise business on different social media platforms, you need to track mentions about your brand and franchise company.
Tracking mentions about your brand is a crucial step in understanding how customers perceive your franchise business.
Best social media listening tool for franchises:
Brand24
Brand24 is a social media monitoring and listening tool that can provide insights into people’s sentiments for your business. With Brand24, you can track and monitor your competitor’s social media activities.
In addition, Brand24 will track and monitor incoming threats to your brand. You need to set keywords you want to track; just set and forget. It does the rest. You can set keywords to monitor and track your competitors to learn more about them.
Brand24 is an excellent P.R. tool because it allows business owners to monitor their brand reputation and respond to negative feedback as early as possible.
There are many more things you can do with Brand24. You can:
Graphic and design social media tools allow you to create images and videos for your franchise business. Here are the best social media graphics designing tools for franchises:
Canva is a social media design tool with many features and is easy to use. With Canva, you can start from scratch to design images. You also upload your company logo, fonts or color for branding.
For the non-savvy, there are plenty of customizable templates. Just find something suitable for your franchise business and edit it to suit your needs.
With Canva, you can collaborate with your team and schedule social media posts.
Unsplash is a site where you can upload and download high quality, copyright-free images. It is a great place to find high-resolution photography for projects such as presentations, articles, social media posts and more. Unsplash offers 100% copyright-free images that are usable for commercial and personal purposes. You can credit your source if you want, but it’s optional.
Social media tools enable franchises to connect with their potential customers more efficiently and personally. It allows you to track your performance on social media, schedule posts, and automate redundant tasks.
Socialybuzz is an award-winning social media agency for franchises. We are a team of digital marketing experts with over 12 years of experience in social media marketing for franchises. We have worked with over 100+ clients and have helped them grow their business online by driving traffic to their website and increasing their visibility on social media channels.
Contact us to create a unique social media marketing strategy for your franchise.
Subscribe now to receive relevant social media information, tips, tricks and service updates.