As marketers, we’re consistently learning, optimizing and experimenting with different tools to get better results. Facebook is at the top of the list of platforms to use when it comes to connecting and reaching your advertising goals. With Facebook offering so many great tools to advertisers, sometimes it’s hard to know what are the best tools to use to meet your goals. So I saved you a lot of time, cut through all the chaos and put together the three best Facebook Advertising tools every marketer should be using.

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Let’s jump right in…

1. Facebook Pixel

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

When the Facebook pixel is active on your site, every time someone visits your website and takes an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer takes an action and will be able to reach that customer again through future Facebook ads.

Here are 3 Benefits of Facebook Pixel:

• – Drive more sales: Set up automatic bidding to target people who are more likely to take an action you care about, like making a purchase.
• – Measure the results of your ads: Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales.
• – Reach the right people: Find new customers or people who have visited a specific page or taken a desired action on your website. Plus, create Lookalike Audiences to reach more people who are similar to your best customers.

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2. Lookalike Audience

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.

A lookalike audience is made up of people with similar characteristics to a “source audience.” Any other audience you’ve saved can serve as a source for a lookalike audience. They enable you to keep building on the success of a source audiences even after you’ve reached everyone in it.

When you create a Lookalike Audience, you choose a source audience (a Custom Audience created with a data partner, your pixel data, or fans of your Page) and Facebook identify the common qualities of the people in it (ex: demographic information or interests). Then they find people who are similar to (or “look like”) them.

You can choose the size of a Lookalike Audience during the creation process. Smaller audiences more closely match your source audience. Creating a larger audience increases your potential reach, but reduces the level of similarity between the Lookalike Audience and source audience. Facebook generally recommend a source audience with between 1,000 to 50,000 people. Source quality matters too. For example, if a source audience is made up of your best customers rather than all your customers, that could lead to better results.

Here are 3 tips when creating a lookalike audience:

• – Your source audience must contain at least 100 people from a single country in order for Facebook to use it as the basis for a Lookalike Audience.
• – You can create up to 500 Lookalike Audiences from a single source audience.
• – You can use multiple Lookalike Audiences at the same time for a single ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

3. Carousel Ads

The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. The ad format can be used by any business to accomplish a variety of advertising objectives.

Here are 3 tips on how to use the carousel ad format:

• – Show multiple products: Give customers more options and encourage them to purchase by showing a different product on each carousel card, with links to different landing pages.
• – Highlight different features of a single product: Use each carousel card to show different product angles or details to better inform customers.
• – Tell a story: Use images or videos in succession to illustrate a compelling narrative.

Facebook carousel ads perform better because they’re roomier, interactive and flexible.

When you put all these Facebook Advertising tools together, you can create a winning formula for success. Add the Facebook pixel to your website, use the data from the pixel to generate lookalike audiences of your best audience, then target those audiences with beautiful carousel ads. Boom, then blow your next marketing campaign out the water.

Send us an email if you need help with setting up a Pixel, creating Lookalike Audiences or developing Carousel ads. https://www.sociallybuzz.com/contact/

Article Resource: Facebook

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