Angelo & Maxie’s Steakhouse | Case Study : 400 New Customers & an Estimated $18,000+ in ROI.

Company Overview:
Angelo & Maxie’s® Steakhouse is a full-service restaurant renowned for its thick,
juicy high quality steaks and inviting 1930s atmosphere; the restaurant emphasizes
friendly service and American abundance at moderate prices.

Objective:
Angelo & Maxie’s® Steakhouse didn’t have the time or resources, so they wanted to hire a social media management company at an affordable price with a platform where they could develop and maintain a relationship with new and existing customers directly through Social Media. They would use this social media presence to promote and announce daily specials, coupons giveaway and thank customers for dining with Angelo & Maxie’s.

Solution (Strategy & Execution):
Sociallybuzz analyzed and documented their existing social media presence and developed strategies to create viral engagement between Angelo & Maxie’s
and their customers. We assigned an Account Manager and set up a custom business FanPage with Angelo & Maxie’s visual branding, related information, menus, coupons, photos, and custom tabs. The Account Manager specifically monitor, moderate and create campaigns to activate Angelo & Maxie’s fans from cyberspace to in-restaurant dining.

IMAGE 1: Fan Page, Coupon & Web Page Development

A) FAN PAGE: Created a custom Fan Page with custom Tabs: (Welcome Tab, Steakhouse Menu Tab, Grill Menu Tab, and campaign coupon tab.

B) COUPON TAB: Fans had to click “LIKE” to fully display and redeem a special coupon

C) CUSTOM LANDING WEB PAGE: Customers were able to download coupons directly from their computer.

[CLICK TO ENLARGE]

IMAGE 2: Fan Page & Google Places

A) Grew their Fan Page to over 5000 Fans (Food Enthusiast; 60% live or work within the target market)

B) Set-up, Integrate and Update of Google Places

[CLICK IMAGE TO ENLARGE]

IMAGE 3: Location Apps & Deals

A) Set-Up and Integration of Facebook Places & Deals

B) Set-Up and Integration of Foursquare & Foursquare Special

C) Set-up, Integrate and Update of Google Coupons, & Offers

[CLICK IMAGE TO ENLARGE]

IMAGE 4: Buzz Badge

A) CUSTOM BUZZ BADGE: Branded Social Media Badge displaying Angelo & Maxie’s social media networks. These were placed on Angelo & Maxie’s restaurant doors. This was a clear way to inform walk-in customers that they can connect with Angelo & Maxie’s online…. CLICK HERE TO BUY BUZZ BADGES NOW

[CLICK IMAGE TO ENLARGE]

CASE STUDY RESULTS

RESULTS:

I. Drove over 5500 Targeted Fans to their Fan Page “Facebook.com/AngeloMaxies”

II. Created an engaging web like presence on their facebook Fan Page

III. Built an engaging social presence & community; customers can go directly on Angelo & Maxie’s Steakhouse to see daily specials or ongoing giveaways.

IV. Created awareness of Angelo & Maxie’s Steakhouse both online and offline.

ROI RESULTS: (This is base on 1 of the campaign we developed and executed)

“Free Dessert with the Purchase of an Entree” Campaign. Executed via Foursquare, Google Places, Custom Web Pages, Facebook, and PushKart.

Results:

I. Over 400 Check-ins on Foursquare (400 Entrees Purchased)

II. 172 users showed interest on Google Places Offer

III. 200 Check-Ins on Facebook Places (to Redeem Deal)

IV. 72 Views on PushKart

V. 59 Coupons Printed from custom built Campaign Web Page [http://www.sociallybuzz.com/_campaigns/angelomaxiescoupon]

Case Study Conclusion:

We created an exceptional huge and effective social media presence and community for Angelo & Maxie’s. We have extended their social media presence beyond just a facebook fan page. We created a 360 social media growth using our Build, Engage and Grow methodology. Our main focus and priorities were providing WOW customer service online as they do offline. We turned their fans into customers and built a solid social media community.

CONTACT US NOW TO BUILD, ENGAGE AND GROW YOUR SOCIAL MEDIA PRESENCE AND COMMUNITY